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PR + BRANDING + Marketing + DESTINATION REPRESENTATION + SOcial MEDIA CASE STUDY

SITUATION

When deciding to invest in renovating the property to create a luxurious and highly exclusive destination for active and eco minded travelers, Islas Secas came to us for assistance in understanding and penetrating the high-end travel market, looking for an integrated mix of branding, marketing, public relations and travel industry relations services.

STRATEGY & TACTICS

Over the course of six years, our team served as a key partner and consultant to the Islas Secas team in the development, marketing and promotion of the new product. From participating in initial meetings with architects and designers, through to the highly successful launch and promotion of the new property, 

We ensured that there was alignment with all key audiences, from affluent consumers, to media and travel professionals.

A total rebrand of Islas Secas, including new positioning, website, logo, messaging and visual assets was completed. Internal and industry research determined our go to market multi-channel strategy. And we relaunched, managed and grew social media channels through content development and regular, targeted messaging.

RESULTS

  • Our integrated efforts helped to put Islas Secas on the map, giving this remote and small (18 beds total) property a big presence with the affluent travel market

  • Media results totaled more than $33.7 million in PR value and over 487 million media impressions in 16 months, with an ROI of 602:1 

  • Secured major coverage for Islas Secas in Conde Nast Traveler, Travel + Leisure, Departures, Robb Report, Financial Times, Town & Country, Bloomberg 

  • Secured inclusion for Islas Secas on Conde Nast Traveler “Hot List 2019” and The New York Times “52 Places to go in 2019” 

  • Achieved 509% organic audience growth on social media channels in 10 months

 
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